.bbva

Status:	Delegated
Registry Provider:	Verisign
Date Implemented:	22 May 2015
Type:	Brand TLD
More information:

.bbva is a Brand TLD delgated in ICANN's New gTLD Program. BANCO BILBAO VIZCAYA ARGENTARIA, S.A. manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 22 May, 2015.

Application Details

The following is excerpted from the applicant's response to question #18:

"The new .bbva gTLD will operate as a restricted registry, in which Banco Bilbao Vizcaya Argentaria, S.A (BBVA) can create and control domain names within .bbva that promote the identity and authenticity of its brand. In this regard, .bbva will be used to promote user confidence in the security and global presence of BBVA’s services and brand .bbva will be used by BBVA to provide information, services and resources to its customers in a way that promotes trust and convenience. The .bbva gTLD will provide an authoritative and secure internet space for BBVA, its affiliates and partners that are associated with the brand. .bbva domain names will be utilised for promoting and marketing BBVA’s products and services, for the provision of online services and the distribution of information, with internet users assured of brand authenticity.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this area in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .bbva gTLD will facilitate greater trust and assurance from internet users connecting with BBVA online, whilst still allowing convenient and efficient interaction. The restricted nature of .bbva will ensure that end users experience trustworthy, reliable and secure interactions with BBVA."

Top-Level Domain