Translations:GTLD Auctions/12/en

Donuts Co-founder Jon Nevett says that Donuts will handle as many of its contention sets as possible via private auction, as auctions will be cheaper and faster for applicants than ICANN's original method. "The cost of losing an ICANN auction is greater than the cost of losing a private auction," Nevett said. "If you lose an ICANN auction you get nothing, zero, you lose your asset... [but with private auctions] it doesn't hurt as much to lose, so the theory is the second-place guys won't stretch as much."