Zero-rating
Zero-Rating is the practice of providing access to designated online services, without charging the end users for the usage of that data. Ultimately, these plans have two characteristics.[1] First, someone other than the end user is covering the cost of the data. Second, the internet services provided under Zero-Rating plans are limited and predetermined by the financiers of the plan.[2]
Zero-Rating plans have gained popularity in two forms. First, as part of a limited mobile data package, allowing customers to use particular services without that data counting against their data limit.[3] Second, as a way to provide internet access to areas of the developing world that have not previously been connected.[4]