.barefoot
| Status: | Delegated |
| Registry Provider: | Verisign |
| Type: | Brand TLD |
| Priority #: | 969 - Gallo Vineyards, Inc. |
More information: 
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.barefoot is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 24 March 2016. The registry operator is Gallo Vineyards, Inc.[1][2]
Application Details
The Following is excerpted from the applicant's response to question #18:
"The new .barefoot gTLD will operate as a restricted registry, in which Gallo Vineyards Inc. (Gallo) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .barefoot gTLD will be used by Gallo to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. The .barefoot gTLD will provide an authoritative internet space for Gallo. Second and third level domains can then be utilised to establish a centralized presence for the provision of information and promotion of Gallo, the Barefoot brand and its associated products. The new gTLD is intended to be one of the primary places to provide new, accurate and geographically personalized information and access to the company, its products and the Barefoot brand.
Gallo Vineyards is a wholly owned subsidiary of E & J Gallo. E & J Gallo is a leader in the US wine industry and a leading provider of Californian wines to markets. The winery was established in Modesto, California in 1933 and has been operating as a family owned winery for over 75 years. The Barefoot brand has been used in conjunction with wine since 1986 and has a strong reputation in both the US and worldwide. Barefoot is the number one revenue wine brand in the US and the number one popular wine brand by volume. Barefoot is the Most Awarded California Wine Brand in its price category, as is Barefoot Bubbly, which is recognised as the Most Awarded California Sparkling Wine Brand in its price category."[3]