.goodhands

Status:	Proposed
Registry Provider:	Afilias
Type:	Brand TLD
More information:

.goodhands is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Allstate Fire and Casualty Insurance Company.

Application Details

The following is excerpted from the applicant's response to question #18:

"The .GOODHANDS gTLD registry will be a standard, not a community-based, registry. The .GOODHANDS gTLD registry will be a standard registry restricted to AFCIC and its qualified subsidiaries, affiliates, or business partners having the Required License (as defined below). For the avoidance of a doubt, the registry will be closed to registrants who do not have a formal, written trademark license agreement from AFCIC’s affiliate, Allstate Insurance Company, specifically allowing the registration of a second-level domain name in the .GOODHANDS gTLD registry (the “Required License”). There will be no market for second-level registrations outside of registrants that are affiliated with AFCIC and⁄or that have the Required License.

The Allstate Corporation and their affiliated companies (collectively, “the Allstate Family” or “Allstate”) comprise a leading insurance group that provides insurance products for autos, apartments, homes, recreational vehicles, motorcycles, boats, personal property, lives, and businesses across the country (http:⁄⁄www.allstate.com⁄about.aspx). Allstate is the largest publicly-held personal lines property and casualty insurance group in America with 12,000 agents and operations throughout the United States, Canada, and in the UK. Affiliates of Allstate include, but are not limited to Esurance and Answer Financial.

Recognizing the potential dynamic evolution of a .GOODHANDS gTLD as a trusted brand namespace, Allstate Fire and Casualty Insurance Company, (“AFCIC”) is filing this application to bring the .GOODHANDS gTLD to the Internet. AFCIC is a large insurer writing property and casualty insurance in virtually all states of the United States. Although AFCIC is committed to moving forward with a .GOODHANDS gTLD application, it has not, at the time of filing this application, been able to fully vet and analyze all potential use case options.

The intended future mission of the .GOODHANDS gTLD is to serve as a trusted, hierarchical, and intuitive namespace for AFCIC and potentially its qualified subsidiaries and affiliates, or business partners having the Required License, with the goal of advancing Allstate’s business interests and ability to effectively compete globally.

AFCIC intends to initially limit registration and use of domain names within the .GOODHANDS gTLD to qualified member companies within Allstate. This initial limited use will allow AFCIC to establish its operations and achieve full sustainability. This limited distribution, coupled with its Purpose and the other requirements set forth in Specification 9 of the Draft New gTLD Registry Agreement, is intended to exempt AFCIC from any annual Code of Conduct Compliance requirements.

AFCIC will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine meaningful use case options to most effectively serve and enhance Allstate’s online strategy as a leading insurance provider with operations in a variety of segments."