DarkBlueSea.com
Dark Blue Sea is an online company that is engaged with the supply of direct navigation traffic for internet business. Direct navigation allows the user to directly type a domain name into the address bar of the browser and for the advertisers this is the main source for generating the highest quality converting online traffic. Dark Blue Sea belongs to the Photon Group of companies [1].
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| Type: | Private |
| Industry: | Direct Navigation |
| Founded: | Australia, 1999 |
| Headquarters: | Brisbane, Australia |
| Products: | Fabulous, Domain Distribution Network, FabulousDomains, DROP |
| Website: | http://www.darkbluesea.com/ |
| Facebook: | http://www.facebook.com/group.php?gid=5313653831 |
| LinkedIn: | http://www.linkedin.com/company/dark-blue-sea |
| Key People | |
| Mr Greg Platz, CEO, Director, CFO Mr Matthew Bailey, Mr Mark Dalgleish, Director | |
Dark Blue Sea is a publicly list site with a portfolio that contains more than 500,000 direct navigation domains. Fabulous.com is the primary product of the company through which it manages the third party domains currently numbering into more than 600,000. This gives the company a distribution network of more than 1,100,000 generic domains spread out in 1,550 industry fields.
Affiliates
The wide distribution network is equilibrated by a CPA affiliate network called DarkBlue.com and a PPC based contextual advertising network called Roar.com. Fabulous.com plays the role as the main domain monetization system for the owners of premium domain portfolio. Every domain is which is managed via Fabulous.com is furnished with contextual PPC links from the top ranking third party suppliers and/or CPA links.
Primary Traffic
The company focuses on providing the best quality traffic based on the “primary traffic” concept. Primary traffic is created when the original idea is performed in action via a keyboard, called the keyboard test. This action is performed either by searching a keyword phrase or by typing in a domain name into the address bar of the internet browser. This is known to generate the purest quality of online traffic.
Products[2]
Fabulous.com
This is a domain registrar cum supplier of exclusive domain management and monetization services and is certified by ICANN. This is mostly chosen by the premium domain owners who have a wide range of English language domains and have premium brand domains or deal with a high volume online traffic for their portfolio management. The domain monetization service at Fabulous was initially introduced for servicing the in-house portfolio of Dark Blue Sea.
Domain Distribution Network
This is a unique platform for increasing the exposure to domain sales dramatically. The partners in this network comprise aftermarket portals, registrars, leading generation affiliates and WHOIS query sites.
Fabulous Domains
This is aftermarket domain reseller with a catalog that contains more than 500,000 premium domain names. People can buy domains from the in-house portfolio of Dark Blue Sea and as a result of being bought by DBS, the domains enlisted in the searchable catalogue are suitable for customer to SME purposes.
DROP
This platform operates the auctions for the secondary and expired domain names for the .au domain namespace.
Companies
The companies included within the Dark Blue Sea group are as follows [3]:
- Dark Blue Sea Pty Ltd
- Fabulous.com Pty Ltd
- Fabulous Parking Pty Ltd
- Roar.com Pty Ltd
- Darkblue.com Pty Ltd
- Yexa.com Pty Ltd
- Domain8 Pty Ltd
- Whois Privacy Services Pty Ltd
- Yexa.com.au Pty Ltd
- Pageseeker.com Pty Ltd
- Fabulous.com.au Pty Ltd(Drop.com.au)