.飞利浦
| Status: | Proposed |
| Language: | Chinese (Hani) |
| Translates to: | Philips |
| Type: | IDN Brand TLD |
More information: 
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.飞利浦 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Koninklijke Philips Electronics N.V.[1]
Application Details edit
Excerpted from response to question #18 in TLD application:
"PHILIPS is the Applicant’s most recognized brand, having international exposure. The Applicant is one of the world’s largest diversified companies. In China, the Applicant is using飞利浦as its trademark. The Group has one of the largest international networks with a presence in more than 100 countries, and counts with more than 115,000 employees. The Applicant has key positions in its three core businesses: Healthcare, Lighting and Consumer Lifestyle. The Applicant’s Group is present in geographically diverse markets, and its operations are spread all over the world. The proposed gTLD aims at consolidating the reputation of the Applicant’s brand in China;
From the Applicant’s perspective, .飞利浦will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .飞利浦top-level domain will be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .飞利浦and⁄or the affiliation between the Registry Operator and the TLD. Furthermore, the飞利浦 TLD can serve as powerful tools for broadening the Internetʹs capacity and accessibility and may help develop awareness in China of distinguishing conterfeit from the genuine products and services from the Applicant;
[..]
Given the fact that the Applicant is a company that is established in the Netherlands, it is subject to both national and European privacy and data protection rules and practices, with which the Applicant will comply. The Applicant’s Group was founded in 1891 by Gerard Philips and his father Frederik as a family business. Philips & Co. started in a modest factory building in Eindhoven (Netherlands) with the production of carbon-filament lamps and other electro-technical products. The Applicant has been trading under the PHILIPS brand ever since, and later under the PHILIPS domain name (philips.com) and 飞利浦 brand. Since its establishment, the Applicant has become a major player at international level, with a worldwide reputation. In 2004, it was ranked by Dow Jones as No. 1 for sustainability in the cyclical goods market for the second year in a row. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the (gradual) move from the Group’s philips.cn domain name to the .飞利浦 TLD[.]"[2]