.menu

Status:	Proposed
Registry Provider:	ARI Registry Services
Type:	Generic
Category:	Food & Drink
Priority #:	132 - WhatBox? (Wedding TLD2, LLC)
More information:

.menu is a proposed TLD in ICANN's New gTLD Program. The applicant is WhatBox? (Wedding TLD2, LLC).

Application Excerpt

The following is excerpted from applicant response to question # 18:

"The Registry intends to develop two components of this gTLD. The first is the traditional registry model - a domain registration wholesale-retail model. Beyond this, the Registry plans to establish Registry-owned domains and websites, in accordance with Specification 9 of the Registry Agreement, centered around different menu categories, such as: Italian, French, Sushi, German, Ethiopian, Mexican, Indian, to name just some examples. A dedicated domain and website for each of these categories will be a content-rich environment driving Search Engine Optimization (ʺSEOʺ) and viewership, and serving as an information, pricing, reviews and communication resource for its participants. Each domain will also contain a directory of enterprises wishing to gain greater exposure to the users of the site.

..

The Registry will reach out to entities within the restaurant community-building platforms to generate publicity for the proposed gTLD and will welcome all registrants seeking a .menu domain. Following a Sunrise and Landrush period, the Registry intends to make domains available to anyone willing to complete the Registry’s application process and comply with Registry policies and ICANN requirements. The Registry will collect limited demographic information from registrants, which will be used to streamline searches and target communications. Registration requests for available names will be allocated by the registry through accredited registrars on a first come, first served basis, subject to the registry policies and ICANN requirements. The Registry will establish dispute resolution procedures concerning compliance with TLD registration policies and shall enforce such registration policies."

Top-Level Domain