.cisco

Status:	Proposed
Registry Provider:	Neustar
Type:	Brand TLD
Priority #:	264 - Cisco Technology, Inc.
More information:

.cisco is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Cisco Technology, Inc.

Application Details

The following is an excerpt from the applicant's response to question #18

"The new .cisco gTLD will operate as a restricted registry, in which Cisco Technology, Inc (Cisco) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .cisco gTLD will be used by Cisco to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. The .cisco gTLD will provide an authoritative internet space for Cisco and, potentially, its affiliates and partners. Second and third level domains can then be utilised for brand management and marketing purposes, with internet users assured of brand authenticity.

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Founded in 1984, Cisco pioneered the development of Internet Protocol-based networking technologies. Cisco has continued this tradition with the development of routing, switching, and other networking-based technologies such as application networking services, collaboration, home networking, security, storage area networking, telepresence systems, unified communications, unified computing, video systems, and wireless. This is in keeping with Cisco’s mission to shape the future of the Internet by creating unprecedented value and opportunity for its customers, employees, investors and ecosystem partners. Headquartered in the United States (California), Cisco and its affiliates have over 240 offices across North America, Latin America, Africa, Asia Pacific, Europe and the Middle East and employ about 63,500 people. Cisco’s parent entity, Cisco Systems, Inc, is listed on the NASDAQ Stock Market and, by Q1 of FY2012, generated around USD11.3 billion in revenue. Cisco’s products and services target enterprises and service providers, small businesses, and home and executive users, and have been used in industries such as financial services, government, healthcare and education. At Cisco, creating long-lasting customer partnerships and working alongside customers to identify their needs and provide solutions that support their success is paramount. Through networked technologies and partnerships, Cisco aims to enable its customers to be more competitive and differentiate themselves in the market by solving their most important technology and business issues. In this regard, consumer trust and continuous innovation are critical considerations in all its activities."