.silk

Status:	Proposed
Type:	Brand TLD
More information:

.silk is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Amazon.

Application Details

The following is an excerpt from the applicant's response to question #18:

"Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon Silk introduces a radical new paradigm - a ʺsplit browserʺ architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services cloud (AWS). The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity and the location of any cached content. The result is a faster web browsing experience, and itʹs available exclusively on Kindle Fire, Amazonʹs new Kindle for movies, music, books, magazines, apps, games, and web browsing.

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Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .SILK domain name, and (iii) the dispute resolution policies for the .SILK gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies. Registration of a domain name in the .SILK registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .SILK registry will remain the property of Amazon."