.mnet
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
More information: 
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.mnet is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Electronic Media Network Limited (M-Net).[1]
Application Details edit
The following is excerpted from the applicant's response to question #18:
"The applicant, Electronic Media Network Limited is a wholly owned subsidiary of Multichoice South Africa Holdings (Pty) Ltd. MultiChoice started as the subscriber management arm of M-Net, the analogue Pay-TV channel. Today it is the leading multichannel digital satellite television operator across the African continent. Its dynamic technology platform and varied bouquet of channels, built on a foundation of compelling premium entertainment, has seen MultiChoice grow its business across South Africa. We live in a world where information has become the key advantage. Today, information can travel anywhere, anytime, at great speed and in so many different ways - unlocking potential wherever it goes. MultiChoice constantly looks for innovative ways and push boundaries to deliver information and content that is not only entertaining, but informative.
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The proposed (.mnet) gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Electronic Media Network Limited (M-Net)’s ability to: • deliver product and service marketing⁄advertising; • enable marketing campaign activation; • facilitate interaction and communication with individuals and entities with whom Electronic Media Network Limited (M-Net) has a business relationship; • improve business operations; • simplify Internet user navigation to information about Electronic Media Network Limited (M-Net) products and services; and • provide an online environment which instills trust and engenders confidence in Electronic Media Network Limited (M-Net) and its affiliates."[2]