.pioneer
| Status: | Proposed |
| Registry Provider: | ARI Registry Services |
| Type: | Brand TLD |
| Priority #: | 433 - Pioneer Corporation |
More information: 
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.pioneer is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Pioneer Corporation.[1]
Application Details edit
The following is excerpted from the applicant's response to question #18:
"The TLD is intended to benefit Internet users by enabling Pioneer Corporation (hereinafter referred to as ʺThe Companyʺ) to communicate more easily and effectively with all Internet users, and particularly with The Companyʹs numerous customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Companyʹs mission and its businesses.
The Company is a long established and well-known multinational corporation, with a history spanning more than 74 years. It was founded in 1938 as ʺFukuin Shokai Denki Seisakushoʺ and was incorporated in 1947. It has been developing its business under the current name after undergoing a corporate name change in 1961. Its headquarters are located in Kanagawa, Japan. The Company is currently comprised of a group of 77 companies, undertaking business in over 27 countries with a total workforce of 26,785 employees (as of March 31, 2011, consolidated basis).
The Company is considered to be one of the leading companies in the manufacture and sale of car electronics, home electronics, and audio equipment. The net sales for the fiscal year ended March 31, 2011 were up to JPY457,545,000,000 (consolidated basis).
The Company has established a long-term, sustainable vision for the development of its business and its strong internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by The Company’s domain portfolio, of over 190 domains. The Company envisions that the .PIONEER TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.
The brand ʺPIONEERʺ is the name of the company itself and is a well-known multinational corporate brand. This brand was established in 1961, and has continuously been used as the name of the company. The Company has registered this corporate brand in over 170 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.
The .PIONEER Registry will provide an Internet space, under the control of The Company, to allow for the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the . PIONEER domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.
The Company initially intends to reserve all names within the TLD for itself, and to primarily use any of those domain names for promotional and navigational purposes relating to The Companyʹs online presence and⁄or provision of goods and services."[2]