.marriott

Status:	Proposed
Registry Provider:	Afilias
Type:	Brand TLD
Priority #:	1078 - Marriott Worldwide Corporation
More information:

.marriott is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Marriott Worldwide Corporation.

Application Details

The following si excerpted from the applicant's response to question #18:

"Marriott International, Inc. (“Marriott”) is a leading global hospitality services company, serving the needs of current and prospective guests around the world through its brands such as Marriott, JW Marriott, Renaissance, Courtyard By Marriott and The Ritz-Carlton. Marriott has more than 150,000 employees and over 3,700 lodging properties in the United States and 71 other countries and territories. Marriott’s content is accessible in the following representative TLDs : .COM, .NET, .ORG, .CA, .CN, .EU, and .JP.

Through a unified corporate approach, Marriott intends to submit one gTLD application for the string .MARRIOTT.

The intended future mission and purpose of the .MARRIOTT gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Marriott and potentially its qualified subsidiaries and affiliates. In order to bring this domain to market, Marriott is utilizing Marriott Worldwide Corporation (“MWC”), a wholly owned, existing entity. MWC is filing this application in ICANN’s first round also to test the utility of this new space in reaching current and prospective guests through online campaigns.

..

MWC’s proposed operating rules to limit registration to Marriott, its qualified subsidiaries and affiliates, and potentially its licensees and strategic partners will provide a trusted online environment for current and prospective guests to access Marriott’s online content, and by default, will minimize social costs. This verified ecosystem provides current and prospective guests with a single, trusted source for Marriott brand products and information with a substantially lower risk of fraud and⁄or scams. MWC does not anticipate user vulnerabilities. In addition, there is no need for other trademark and brand owners to defensively register second-level domains in the gTLD. In fact, MWC’s expectation is that the usage of a .MARRIOTT gTLD will eliminate some of the vulnerabilities that Marriott customers face in the wider Internet today.