.sandvikcoromant
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 1399 - Sandvik AB |
More information: 
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.sandvikcoromant is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Sandvik AB.[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"The new .sandvikcoromant gTLD will operate as a restricted registry, in which Sandvik AB (Sandvik) can create and control domain spaces that promote the identity and authenticity of the Sandvik Coromant brand. In this regard, the .sandvikcoromant gTLD will be used by Sandvik, its affiliates and partners to provide information and resources regarding its tool products and tooling services to consumers in a way that promotes trust, confidence and simplicity. Second and third level domains can then be utilised for websites for its tooling products and services, as well as for marketing purposes, with internet users assured of brand authenticity.
Sandvik Corormant is the world’s leading supplier of tools, tooling solutions and know-how to the metalworking industry. Sandvik Corormant has 8,000 employees in 130 countries. Sandvik Corormant is part of the Machining Solutions business division of the global industrial and engineering group Sandvik. Sandvik is a leading high-technology engineering group with advanced products and world-leading positions in areas including tooling, materials technology, mining and construction. The company was founded in 1862 and changed its name to Sandvik in 1972. Sandvik now operates in more than 130 countries and has over 50,000 employees worldwide. Sandvik is listed on the Stockholm Stock Exchange and had annual sales of more than SEK 94 billion in 2011. Sandvik invests around SEK 3 billion each year in research and development (R&D), with more than 2,700 employees working on R&D and about 5,500 active patents. In this regard, brand reputation and continuous innovation are paramount considerations in all its activities. The new .sandvikcoromant gTLD will provide a global platform for Sandvik to strengthen its brand online by communicating and interacting with its customers, tailoring innovative online services to suit different customer bases and providing improved searchability and navigation for internet users."[2]