.mopar
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
More information: 
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.mopar is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Chrysler Group LLC.[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A. produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products in more than 120 countries around the world. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899. Headquartered in Auburn Hills, Michigan USA, Chrysler Group’s product lineup features some of the worldʹs most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Chrysler Group operates 28 manufacturing facilities in four countries and employs more than 57,200 people. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
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Specialty – Chrysler Group LLC is a leading global manufacturer and distributor of Chrysler, Jeep, Dodge, Ram, SRT and Fiat vehicles. Mopar distributes approximately 280,000 parts and accessories in more than 120 countries and is the source for all original equipment parts for Chrysler Group vehicles. In the course of its business with customers and other business partners, highly-sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate Chrysler Group LLC’s commitment and market leadership in the area of data security and privacy within its industry, Chrysler Group LLC intends to utilize the (.mopar) gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities."[2]