.rexroth
| Status: | Proposed |
| Registry Provider: | Verisign |
| Type: | Brand TLD |
| Priority #: | 1515 - Bosch Rexroth AG |
More information: 
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.rexroth is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Bosch Rexroth AG.[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .REXROTH gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ASSURANCE OF BRAND AUTHENTICITY.
The new .rexroth gTLD will operate as a restricted registry, in which Bosch Rexroth AG (Rexroth) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .rexroth gTLD will provide an authoritative internet space to provide information, services and resources relevant to its specialist driving and control technology services to consumers in a way that promotes trust, convenience and utility. Second and third level domains can then be utilised for sales and marketing purposes, with internet users assured of brand authenticity.
Established in 1977, Rexroth is one of the world’s leading specialists for drive and control technologies. Rexroth supplies over 500,000 customers with tailored solutions for driving, controlling and moving under the Rexroth brand. As the Drive & Control company, Rexroth develops, produces and sells its components and systems in over 80 countries spanning across US, Japan and Great Britain in technology fields such as Electric Drives & Controls, Industrial Hydraulics and Assembly Technology. Rexroth meets each specific market’s needs and unique characteristics by relying on its leading-edge technology, global partnership and strong responsibility. As a system partner, service provider and supplier to over 30 industries such as Construction Machinery, Automotive, Engines, Architecture in Motion, Semiconductor and Electronics, On-Highway and Commercial Vehicles, Assembly and Handling, Dredging, Oil and Gas Drilling (land based), Mining, Woodworking, Stage Technology, Packaging and Processing, Marine and Industrial Manufacturing Equipment, Rexroth’s comprehensive coverage of the entire drive and control spectrum means customers receive technology-neutral advice and the best, most appropriate solution for each task. As of 2010, Rexroth employs over 34,000 people and generated a revenue of over 5 billion Euros. Rexroth’s wide spectrum of capabilities and services reinforce its leading position as a partner for machine and system builders worldwide. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities."[2]