.fashion

Status:	Proposed
Type:	Generic
Category:	Industry
Priority #:	320 - Uniregistry, Corp. 493 - Donuts (Big Dynamite, LLC) 516 - Top Level Domain Holdings 1178 - Famous Four Media (Diamond Registry Limited)
More information:

.fashion is a gTLD that was proposed in ICANN's New gTLD Program. After a Private auction in May 2014, Top Level Domain Holdings (TLDH) became the only applicant for the string.

Background

Current Applicant

1. Top Level Domain Holdings Ltd.- It is one of 68 new gTLD applications filed for by the company on its own behalf. This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants

1. Famous Four Media (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company.
2. Donuts (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million. This applicant submitted a Public Interest Commitment, which can be downloaded here.
3. Uniregistry, Corp.- a new company established by Frank Schilling, a domain name investor who personally invested $60 million in the company to apply for 54 new gTLDs.

Private Auction

In a private auction conducted by Applicant Auction in May 2014, TLDH won the rights to .fashion over the other three applicants for an undisclosed amount.

TLDH & $15mm Auction Funding

On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.

Top-Level Domain