.netbank
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 1224 - COMMONWEALTH BANK OF AUSTRALIA |
More information: 
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.netbank is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is COMMONWEALTH BANK OF AUSTRALIA[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .NETBANK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.
The new .netbank gTLD will operate as a restricted registry, in which the Commonwealth Bank of Australia (CBA) can create and control domain spaces that promote the brand identity and authenticity of NetBank (CBA’s Internet banking application). In this regard, the .netbank gTLD will be used by CBA to provide information, services and resources regarding CBA’s online banking services to customers in a way that promotes trust, confidence and utility. The .netbank gTLD will provide an authoritative Internet space for CBA, its affiliates and partners that are associated with the NetBank brand. Second and third level domain names can then be utilised for online banking, specific product and services websites and for communication and marketing purposes, with Internet users assured of brand authenticity.
CBA is Australia’s leading provider of integrated financial products and services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investments and stockbroking. As Australia’s largest retail bank, CBA has leading domestic market shares in retail deposits, home loans, personal loans, credit cards and discount stockbroking. In 2011, CBA was in the top 10 largest banks in the world by market capitalisation and was ranked equal 12th in Global Finance’s World’s 50 Safest Banks based on long-term credit ratings. CBA is listed on the Australian Stock Exchange with a current market capitalisation of approximately AUD70 billion, revenue in the 2011 financial year of AUD46 billion and over 52,000 employees. CBA is Australia’s leading online bank with over five million online banking customers. NetBank, CBA’s innovative, market-leading online banking website and application, is consistently in the top 10 most visited Australian websites. In this regard, consumer trust, brand reputation and continuous innovation are paramount considerations in all its activities. As well as strengthening CBA’s position as Australia’s leading online bank, the new .netbank gTLD will enhance consumer trust and confidence in CBA’s online brands by providing a more secure and authentic online banking environment. These goals will be complemented by CBA’s separate applications for the new .cba and .commbank gTLDs."[2]