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The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the campaigns work, whereas [[CPC]] represents the amount of money that the advertiser is willing to invest each click. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> CPC represents the assessments of the costs related to advertisements and depends on the competition level for a specific keyword.
 
The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the campaigns work, whereas [[CPC]] represents the amount of money that the advertiser is willing to invest each click. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> CPC represents the assessments of the costs related to advertisements and depends on the competition level for a specific keyword.
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==PPC advantages==
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*In the case of new websites, the PPC campaign can instantly create traffic.
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*By means of PPC campaigns, the traffic can be controlled by means of PPC campaigns .
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*The visitors are instantly directed to the right website and by means of organic search listings there are more opportunities for international exposure. <ref>[http://www.developer-resource.com/what-is-ppc.htm PPC advantages]</ref>
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*Instant results enjoyed
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*Easy to implement
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*The opportunity to develop affiliate programs, gather as many affiliates as desired and increase the traffic  even more
   
==References==
 
==References==
 
{{Reflist}}
 
{{Reflist}}
    
[[Category: Glossary]]
 
[[Category: Glossary]]
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