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| ==Recommendations== | | ==Recommendations== |
− | * Basic internet access issues need to be given priority. Local hosting markets must be strengthened. | + | '''For the General Internet Ecosystem'''<ref name="study"></ref> |
− | * Policies and investment should focus on supporting eCommerce and local language content. | + | * Basic internet access issues need to be given priority. |
− | * Local TLD operators should liberalize policies, by making them more accessible, lowering fees, and making policies more transparent.<ref name="study"></ref> | + | * Local hosting markets must be strengthened. |
− | * Standarizing technical and operational systems will reduce coasts and encourage international registrars to support the region, which is essential to long-term growth. | + | * Enhancing local language content will benefit the 50% of users who prefer to use local languages online. |
| + | * Policies and investment should focus on supporting eCommerce. |
| + | |
| + | '''For the Domain Name Markets'''<ref name="study"></ref> |
| + | * Local TLD operators should liberalize policies, by making them more accessible, lowering fees, and making policies more transparent. |
| + | * Standardizing technical and operational systems will reduce coasts and encourage international registrars to support the region, which is essential to long-term growth. |
| * International registrars can intensify local competition by lowering retail prices and improving uptake. | | * International registrars can intensify local competition by lowering retail prices and improving uptake. |
| * [[ccTLD]]s in the region should consider starter programmes and incentives to on-board new registrars at local level. | | * [[ccTLD]]s in the region should consider starter programmes and incentives to on-board new registrars at local level. |
| * Registries may also consider bundling domain names with add-on products such as forwarding services and services that assist customers in building websites.<ref name="study"></ref> | | * Registries may also consider bundling domain names with add-on products such as forwarding services and services that assist customers in building websites.<ref name="study"></ref> |
− | * Setting regional benchmarks for TLD development, following the model of worldwide [[ccTLD]]s such as [[EURid]], could be very helpful. Positive case studies include [[.no]] and [[.eu]].<ref name="study"></ref> | + | * Setting regional benchmarks for TLD development, following the model of worldwide [[ccTLD]]s such as [[EURid]], could be very helpful. Positive case studies include [[.no]] and [[.eu]]. |
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| ==Domain Name Industry & Usage== | | ==Domain Name Industry & Usage== |