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By introducing the .htc gTLD into the domain name space, HTC Corporation endeavors to build up its brand awareness and trademark values on the Internet to promote competition, consumer trust and consumer choice, which is one of ICANNʹs key commitments in the domain name market.
 
By introducing the .htc gTLD into the domain name space, HTC Corporation endeavors to build up its brand awareness and trademark values on the Internet to promote competition, consumer trust and consumer choice, which is one of ICANNʹs key commitments in the domain name market.
 
18.1.2 The .htc gTLD to Spur Smartphone Innovations
 
18.1.2 The .htc gTLD to Spur Smartphone Innovations
HTC Corporation is known for its smartphone innovations. It is constantly broadening the range of devices it offers – introducing devices to support specific applications and new form factors that meet the increasingly diverse needs of its customers and partners. HTC Corporationʹs product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and internet on the go.
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HTC Corporation is known for its smartphone innovations. It is constantly broadening the range of devices it offers – introducing devices to support specific applications and new form factors that meet the increasingly diverse needs of its customers and partners. HTC Corporationʹs product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go.
 
It has a rich heritage of ʹfirstsʹ in smartphone innovations just to name a few: First Microsoft powered Smartphone (2002), First Microsoft Smart Music Phone (2004), First Microsoft 3G Phone (2005), First Microsoft Windows Mobile 5.0 Platform Phone (2005), First Microsoft Windows 5.0 Smartphone (2006). In early 2006, HTC Corporation launched the HTC Advantage, which is the world’s most powerful office, boasting a 5ʺ screen and full detachable QWERTY keyboard. This was followed in early 2007 by the HTC Shift equipped with Windows Vista, a brilliant 7-inch widescreen touch display and a 40 gigabyte hard drive. HTC Corporation launched the HTC Touch in June 2007, which enables consumers just to sweep their finger across the screen to get access to the most commonly used content, contacts and features in a simple finger flick.
 
It has a rich heritage of ʹfirstsʹ in smartphone innovations just to name a few: First Microsoft powered Smartphone (2002), First Microsoft Smart Music Phone (2004), First Microsoft 3G Phone (2005), First Microsoft Windows Mobile 5.0 Platform Phone (2005), First Microsoft Windows 5.0 Smartphone (2006). In early 2006, HTC Corporation launched the HTC Advantage, which is the world’s most powerful office, boasting a 5ʺ screen and full detachable QWERTY keyboard. This was followed in early 2007 by the HTC Shift equipped with Windows Vista, a brilliant 7-inch widescreen touch display and a 40 gigabyte hard drive. HTC Corporation launched the HTC Touch in June 2007, which enables consumers just to sweep their finger across the screen to get access to the most commonly used content, contacts and features in a simple finger flick.
 
HTC Corporation was listed as the fastest-growing high-tech company in Business Weekʹs Info Tech 100. Initially founded as an OEM company, today HTC Corporation designs, manufactures, markets and sells smartphones under its own brand, HTC.  In 2012, HTC Corporation becomes the 98th top brand in the Interbrand’s Best Global Brands 2011 report. On February 17, 2010, Fast Company ranked HTC Corporation as the 31st most innovative company in the world.  
 
HTC Corporation was listed as the fastest-growing high-tech company in Business Weekʹs Info Tech 100. Initially founded as an OEM company, today HTC Corporation designs, manufactures, markets and sells smartphones under its own brand, HTC.  In 2012, HTC Corporation becomes the 98th top brand in the Interbrand’s Best Global Brands 2011 report. On February 17, 2010, Fast Company ranked HTC Corporation as the 31st most innovative company in the world.