About changing the name of the brand, [[Dan Warner]], CEO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "fabulous.com" was for sale and thus came to be rebranded as fabulous.com.<ref>[http://www.dnjournal.com/columns/cover010104.htm DN Journal.com]</ref> He also mentioned that the company researched and purchased over 120,000 domains in the first year for its domain portfolio. | About changing the name of the brand, [[Dan Warner]], CEO of Fabulous.com said, the company was looking for a more more memorable brand name and later found domain name "fabulous.com" was for sale and thus came to be rebranded as fabulous.com.<ref>[http://www.dnjournal.com/columns/cover010104.htm DN Journal.com]</ref> He also mentioned that the company researched and purchased over 120,000 domains in the first year for its domain portfolio. |