'''Danny Sullivan''', is considered among the pioneers who started optimizing the search engine. In 1995, one of his clients inquired why his website doesn't on top of the search engine. This prompted Sullivan to find the information how to increase the ranking of a certain website on the search engine. In 1996, he published the '''Webmasters Guide to Search Engine''' and subsequently created the '''Search Engine Watch'''.<ref>[http://www.thehistoryofseo.com/seo-interviews/danny-sullivan/ History of the SEO Danny Sullivan]</ref> | '''Danny Sullivan''', is considered among the pioneers who started optimizing the search engine. In 1995, one of his clients inquired why his website doesn't on top of the search engine. This prompted Sullivan to find the information how to increase the ranking of a certain website on the search engine. In 1996, he published the '''Webmasters Guide to Search Engine''' and subsequently created the '''Search Engine Watch'''.<ref>[http://www.thehistoryofseo.com/seo-interviews/danny-sullivan/ History of the SEO Danny Sullivan]</ref> |