[[Google]] has been using its .co, g.co, as an internal link shortener. It apparently paid 7 figures for the domain, which it acquired in July, 2011. The first reported uses of the g.co shortener was for internal links within its Google Maps features; they hope the new space will assure customers of the safety and security of their links.<ref>[http://www.elliotsblog.com/google-now-using-g-co-on-maps-0712 Google Now Using G.co on Maps, ElliottsBlog.com]</ref> | [[Google]] has been using its .co, g.co, as an internal link shortener. It apparently paid 7 figures for the domain, which it acquired in July, 2011. The first reported uses of the g.co shortener was for internal links within its Google Maps features; they hope the new space will assure customers of the safety and security of their links.<ref>[http://www.elliotsblog.com/google-now-using-g-co-on-maps-0712 Google Now Using G.co on Maps, ElliottsBlog.com]</ref> |