On the other hand, [[Gary Elliot]], Chairman of the [[ANA|Association of National Advertisers]] said companies like Procter and Gamble and [[HP]] are not interested to apply for a .brand TLD because the cost is confusing and expensive. He estimated that companies will spend as much as $1.5 million to operate their own TLD registry. <ref>[http://www.bloomberg.com/news/2011-11-07/p-g-spurns-pampers-as-brands-balk-at-expanding-internet-names.html P&G Spurns .Pampers as Brands Balk at New Domains]</ref> <ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ Companies that can’t apply for .brand gTLDs say they have decided not to apply for .brand gTLDs]</ref> | On the other hand, [[Gary Elliot]], Chairman of the [[ANA|Association of National Advertisers]] said companies like Procter and Gamble and [[HP]] are not interested to apply for a .brand TLD because the cost is confusing and expensive. He estimated that companies will spend as much as $1.5 million to operate their own TLD registry. <ref>[http://www.bloomberg.com/news/2011-11-07/p-g-spurns-pampers-as-brands-balk-at-expanding-internet-names.html P&G Spurns .Pampers as Brands Balk at New Domains]</ref> <ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ Companies that can’t apply for .brand gTLDs say they have decided not to apply for .brand gTLDs]</ref> |