|category = [[:Category:Commerce New gTLDs|Commerce]]
|category = [[:Category:Commerce New gTLDs|Commerce]]
|community =
|community =
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|priority = 735 - [[Self Storage Company LLC]]<br>828 - [[Donuts]] (Extra Beach, LLC)
+
|priority = 735 - [[Self Storage Company LLC]]<br><s>828 - [[Donuts]] (Extra Beach, LLC)</s>
|keypeople =
|keypeople =
}}
}}
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'''.storage''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].
+
'''.storage''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. There was originally two applicants for the string, [[Donuts]] and [[Self Storage Company LLC]], but the latter won the rights in a private auction held by [[Innovative Auctions]] in August 2013.The total amount was not disclosed though the 8 total auctions that were cumulatively valued at $9.65 million.<ref>[http://www.applicantauction.com/blog/2013/8/15/second-applicant-auction-concluded-successfully-8-domains-965m Second Applicant Auction, Concluded Successfully 8 domains 965m, ApplicantAuction.com] Published Aug 15th</ref>
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==Applicants==
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# [[Donuts]] (Extra Beach, LLC) - This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/605 here].
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# [[Self Storage Company LLC]]<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Storage Status, ICANN.org]</ref>