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"The proposed gTLD will provide Google with direct association to ʺprod,ʺ an abbreviation of the term, ʺproduct.ʺ Google currently has 130 products and services, but also has many sub-product categories within each of its offerings. The mission of the proposed gTLD, .prod, is to provide a dedicated domain space in which Google can enact second-level domains that offer additional products and⁄or variations of Google products. Specifically, the new gTLD will provide Google with greater ability to categorize its products online, and in turn provide a more recognizable, branded, trusted web space to the general Internet population.
"The proposed gTLD will provide Google with direct association to ʺprod,ʺ an abbreviation of the term, ʺproduct.ʺ Google currently has 130 products and services, but also has many sub-product categories within each of its offerings. The mission of the proposed gTLD, .prod, is to provide a dedicated domain space in which Google can enact second-level domains that offer additional products and⁄or variations of Google products. Specifically, the new gTLD will provide Google with greater ability to categorize its products online, and in turn provide a more recognizable, branded, trusted web space to the general Internet population.
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Charleston Road Registry intends to operate the proposed gTLD as a closed registry with Google as the sole registrar and registrant. The goal of the proposed gTLD is to allow Google to manage the domain name space for its product offerings. The proposed gTLD will provide Google with the ability to customize its domain and website names for its products offerings to signal to the general population of Internet users that its .prod websites are indeed managed by Google. The specialization goal of the proposed gTLD is to extend the Google product brand and reputation to each dedicated domain space. This specialization provides a mechanism by which Google can easily link its product offerings. This will allow Google to actively manage its product brand presence as well as the introduction and phase out of spaces for new or retiring products. This specialization makes it clear to Internet users that this is the authoritative and designated space where they can find products offered solely by Google, accessible via differentiated and streamlined web addresses."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/524 Application Download from gTLDresult.ICANN.org]Retrieved 8 Feb 2013</ref>
==Contract Signed==
On 23 January 2014 [[Google]] received a [[Registry Agreement]] signed by [[ICANN]] for .prod after passing all the required processes needed to become a [[Registry Operator]] for the string.<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 27 Jan 2014</ref>
==References==
==References==
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[[Category:TLD]]
[[Category:TLD]]
[[Category:TLDs with Registry Agreements|prod]]