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Based on ICANN's List of New gTLD Applied-For Strings, the applicants for .book include: <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
Based on ICANN's List of New gTLD Applied-For Strings, the applicants for .book include: <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
===Current Applicants===
# [[Amazon]] - The company applied for 76 new gTLDs including .book through its office in Luxembourg with the help of [[Valideus]], a domain name and IP specialist focused in providing consultancy services for corporations. <ref>[http://www.thebookseller.com/news/amazon-could-own-book-domains-grabs.html Amazon could own .book as domains up for grabs]</ref> Rakuten, Inc. filed a [[Community Objection|community objection]] against this application.<ref>[http://www.iccwbo.org/products-and-services/arbitration-and-adr/expertise/icann-new-gtld-dispute-resolution/pending-cases/ Pending Cases, ICC.ICANN.org]Retrieved 15 May 2013</ref>
===Former Applicants===
# [[Donuts]] (Double Bloom, LLC) - [[Daniel Schindler]], EVP of Sales & Marketing and serves as the contact person in the application. Donuts filed for 307 new gTLDs, and each application was made under different LLC.<ref>[http://domainnamewire.com/2012/06/05/donuts-raises-100-million-applies-for-307-new-tlds/ Donuts raises $100 million, applies for 307 new TLDs]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/870 here].
# [[R.R. Bowker LLC]]- is a US based company and Sharon Lubrano is the contact person.
# [[Top Level Domain Holdings Ltd.]]- It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1539 here].
# [[Top Level Domain Holdings Ltd.]]- It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1539 here].
# [[Famous Four Media]] (Bronze Registry Limited) a registry provider based in Gibraltar. The .book string was one of the 61 new gTLDs filed by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/ Famous Four Media Applies For 61 Generic TLD’s...]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1210 here].
# [[Famous Four Media]] (Bronze Registry Limited) a registry provider based in Gibraltar. The .book string was one of the 61 new gTLDs filed by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/ Famous Four Media Applies For 61 Generic TLD’s...]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1210 here].
# [[DotBook, LLC]]- a US based company. [[Annie Callanan]] is the contact person.
# [[DotBook, LLC]]- a US based company. [[Annie Callanan]] is the contact person.
# [[Google]] ([[Charleston Road Registry Inc.]])- the company applied for 101. [[Sarah Falvey]], Google's Senior Policy Analyst, is the main contact person in the application. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>
# [[Google]] ([[Charleston Road Registry Inc.]])- the company applied for 101. [[Sarah Falvey]], Google's Senior Policy Analyst, is the main contact person in the application. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>
#[[Global Domain Registry Pty Ltd]], listed ARI Registry Services' Executives as its contact people. The application was withdrawn in May 2013, prior to the release of its initial evaluation results and thus eligible for a 70% refund.<ref>[http://domainincite.com/12888-ari-drops-book-new-gtld-bid ARI Drops Book New gTLD] Retrieved 2 May 2013</ref>
#[[Global Domain Registry Pty Ltd]], listed ARI Registry Services' Executives as its contact people. The application was withdrawn in May 2013, prior to the release of its initial evaluation results and thus eligible for a 70% refund.<ref>[http://domainincite.com/12888-ari-drops-book-new-gtld-bid ARI Drops Book New gTLD] Retrieved 2 May 2013</ref>
# [[STRAAT Investments]]- the parent company of [[.co Internet]]. <ref>[http://domainnamewire.com/2012/06/12/parent-company-of-co-internet-applies-for-13-top-level-domains-heres-the-list/ Parent company of .Co Internet applies for 13 top level domains (here’s the list)]</ref> The application was '''WITHDRAWN''' due to an undisclosed '''APPLICANT PARTNERSHIP'''.<ref>[http://www.thedomains.com/2013/05/16/straat-withdraws-application-for-book-in-favor-of-deal-with-another-applicant/?fb_source=pubv1 STRAAT Withdraws Application for Book in Favor of Deal with Another Applicant]Published and Retrieved 16 May 2013</ref>
# [[STRAAT Investments]]- the parent company of [[.co Internet]]. <ref>[http://domainnamewire.com/2012/06/12/parent-company-of-co-internet-applies-for-13-top-level-domains-heres-the-list/ Parent company of .Co Internet applies for 13 top level domains (here’s the list)]</ref> The application was '''WITHDRAWN''' due to an undisclosed '''APPLICANT PARTNERSHIP'''.<ref>[http://www.thedomains.com/2013/05/16/straat-withdraws-application-for-book-in-favor-of-deal-with-another-applicant/?fb_source=pubv1 STRAAT Withdraws Application for Book in Favor of Deal with Another Applicant]Published and Retrieved 16 May 2013</ref>