Translations:GTLD Auctions/9/en

Private Auctions

Applicants must decide which private auction model to choose. Numerous companies have surfaced to offer private auction models, including Innovative Auctions, Right of the Dot, and Sedo. All offer variations on implementation and services but also share commonalities in their proposed models. The winner will pay the amount of the second-highest bid, split either equally or proportionally between the losing applicants. All applicants for a contention set must agree to participate in order for a private auction to proceed; otherwise, the contention set will be managed via ICANN's Last Resort Auction. Applicants interested in private auctions must also decide _when_ they wish to participate. Those who withdraw their applications before ICANN posts its Initial Evaluation results will receive a 70% refund of their $185,000 application fee; those who wait until after the IE stage will only receive a 35% refund.