Leaf Group
 | |
| Type: | Public |
| Industry: | Internet, Social Media |
| Founded: | Santa Monica (2006) |
| Headquarters: | 1299 Ocean Ave., Ste. 500 Santa Monica, CA 90401 |
| Country: | USA |
| Employees: | 550 (2009) |
| Revenue: | $198.50 million (2009)[1] |
| Website: | http://www.demandmedia.com/ |
| Key People | |
| Richard Rosenblatt, CEO and Founder Shawn Colo, Co-Founder and Head of Mergers and Acquisitions Charles Hilliard, President and CFO | |
Demand Media is an online media company focused on buying and creating niche, in demand content for both outside publishers and its own network of websites including eHow.com, Livestrong.com, Trails.com, GolfLink.com, Mania.com, and Cracked.com.[2][3]
Demand owns eNom, the world's second largest domain registrar. Recently, Demand and eNom came under fire from ICANN, as Internet security group HostExploit reported that eNom is host to an unusually large number of malicious websites and is a preferred domain name registrar for pharmaceutical spammers.[4]
Demand also owns web media syndication company Pluck, [5]
History
Demand Media was founded in 2006 in Santa Monica by Richard Rosenblatt, formerly the head of Intermix Media and chairman of MySpace, and Shawn Colo, a private equity specialist.[6] In its first two years, Demand raised $355 million in funding from private investors.[7]
Business Model
Demand Media employs freelance writers, copyeditors, and filmmakers through its Demand Studios business to create content for its websites.[8]