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During the hearing, Dan Jaffe testified that the new gTLD program is "bad for consumers, marketers and the entire online marketplace" and enumerated different reasons why it is necessary to the stop its implementation. According to him, there is no substantial evidence that the new gTLD program will promote competition, relieve the scarcity of domain name space and support differentiated services and new products. He also cited that the new gTLD program has a serious economic impact. Brand owners might be compelled to file for defensive registrations to protect their trademarks or intellectual property rights. There is a possibility of misappropriation of intellectual property rights, domain navigation dilution, increased risk of cybersquatting, reduced investments from intellectual property owners, and losses from failed TLDs. Jaffe supported his claims using the “Economic Considerations in the Expansion of Generic TopLevel Domain Names, Phase II Report: Case Studies,” a study commissioned by ICANN in December, 2010. In addition, he also emphasized that the new gTLD programs lacks consensus and ICANN failed to meet its "bottom-up, consensus driven approach to policy development." Furthermore, he pointed out that the application fee is too expensive and harmful for brand owners and he also raised the concerns regarding the organization's conflict of interest policies after Peter Dengate Thrush decided to join Minds + Machines as Executive Chairman immediately after his term as chairman of ICANN. Thrush strongly advocated approval of the new gTLD program.[1]