.cyou

Status:	Delegated
Registry Provider:	Afilias
Date Implemented:	03 Apr 2015
Type:	Brand TLD
Priority #:	167 - Beijing Gamease Age Digital Technology Co., Ltd.
More information:

.cyou is a Generic TLD delegated in ICANN's New gTLD Program. ShortDot SA manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 03 April, 2015.

Application Details

The following is excerpted from the applicant´s response to question #18:

"The intention of the Beijing Gamease Age Digital Technology Co., Ltd. (“Cyou”) in filing this application is to proactively protect the ownership of the “Changyou.com” and “Cyou.com” trademark at the Internet Generic Top-Level Domain (gTLD) name space and to provide a trusted, hierarchical and intuitive namespace for registrants and users that use Cyou’s broad range of high-quality entertainment and virtual communities services.

Beijing Gamease Age Digital Technology Co., Ltd. (“Cyou”)

Beijing Gamease Age Digital Technology Co., Ltd. (“Cyou” ; NASDAQ: CYOU for changyou.com limited) is a leading developer and operator of online games in China. Cyou began its operations as a business unit within Sohu.com Inc. (“Sohu”, NASDAQ: SOHU) in 2003 before carving out as a separate, stand-alone company in December 2007 and subsequent listing on the NASDAQ Global Select Market in April 2009. We now operate one of the most popular Massive multiplayer online game (“ MMOGs”) in China, and have enjoyed strong growth in user data and revenues for our games. Currently, Cyou are also operating many games like “LuDingJI”,”GuYu”, “DaoJianYingXiong”, “JiuDingChuanShuo”,”DaHuaShuiHu”, “DongHaiQiTan”, “JianXian”, “MengShuiTang”, “ShengShiShanGuo”, “TianZhiRen”. In addition, multiple games like “ZhanDiFengYun OL” “TaoYuan” are under test.

..

Cyou is still analyzing potential use case options on the type of domain names that will be permitted to be registered and by whom. The best current thinking is to initially allow only a limited number of Corporate Internal Users (CIU) to apply ⁄ register limited number of second level .Cyou domain names. Besides Beijing Gamease Age Digital Technology Co., Ltd. itself, a CIU may be a representative of an entity (registrant) and the entity is wholly owned or affiliated with the Beijing Gamease Age Digital Technology Co., Ltd. This conservative approach shall meets the pre-defined trademark protection purpose and minimize potential technological, marketing and operational risks. Such approach is subject to change depending upon on a range of external factors, will be reviewed at the regular basis. A consultative process with ICANN and relevant stakeholder shall take place prior to determination of any change of this approach. Most likely, Cyou will not make any such determination until after the first three years of operation."

Top-Level Domain