.earth

.earth is a gTLD delegated in ICANN's new gTLD program. Interlink manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 14 May, 2015.^[1]

Current Applicant[edit | edit source]

Interlink Co., Ltd.- In 2009, the company launched the World Domain Cup in search for the most popular domain name. Out of the 4,000 domain name strings submitted by the contest participants, .earth emerged as the favorite with 44% votes.^[2] The company's application was submitted by its subsidiary company UrbanBrain, which provides new gTLD consultancy services for Japanese brands. UrbanBrain partnered with Neustar to provide back-end registry solutions for its clients.^[3]

A private auction conducted in November 2014 left Interlink as the only applicant for the string.^[4]

Charleston Road Registry Inc. (Google) - This is one of the 101 new gTLDs applied for by the search engine giant. Sarah Falvey, Senior Policy Analyst, is the main contact person in the application.^[5]