Association of National Advertisers
 | |
| Type: | Non-Profit |
| Industry: | Nonprofit Organization Management |
| Founded: | June 24, 1910 |
| Headquarters: | 708 Third Avenue - 33rd Floor New York, NY 10017 |
| Country: | USA |
| Employees: | 11-50 |
| Website: | ANA |
| Blog: | ANA Blogs |
| LinkedIn: | ANA |
| Key People | |
| Garry Elliot, Chairman Stephen Quinn, Vice Chairman | |
The Association of National Advertisers Inc. is the oldest non-profit trade organization representing the American marketing and advertising community. It offers marketing, consulting and brand building services to its members. Initially built by 45 companies, ANA now consists of more than 400 leading marketing and advertising companies, working with over 10,000 brands.[1] The services provided by the association include legislative leadership, information resources, professional development, business insights and networking opportunities. It has also taken the responsibility of organizing regional meetings and management forums.[2] It also offers sponsorship for marketing agencies, consultants, media companies, and PR firms.[3]
ANA publishes a bi-monthly magazine for its members, which are distributed at national conferences and events. It also publishes an e-magazine for the business community, which analyzes issues such as measuring brand equity, leveraging emerging technologies, establishing best practices in multicultural marketing and expanding global marketing.[4][5]
Community
ANA is comprised of several committees that meet three to four times a year to exchange views on different issues and discuss case studies. At the moment ANA's committees are regionally based, with the most committees meeting in New York City. Other prominent committees and chapters are found on the West Coast, and Chicago.[6]
ANA & ICANN
Some members of ANA including hp, P&G, General Motors, Wal-Mart, Adobe, Porsche, Vodafone and Puma are strongly opposing the new gTLD program proposed by ICANN. It is assumed that opposition of hp and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because ICANN has a restriction on two letter TLDs for brand names.[7]
As an argument for opposing gTLDs for brands, ANA says it would be a total disaster for the international business community. Through this program anyone would be able to request a new TLD with potentially any word.[8] ANA has written a letter to ICANN chairman to review the new gTLD program once again because it contains some problems that could mean an irreversible harm to the international business.[9] Although all the ANA members are not in favor of ANA's opposition yet some of them are persuading ICANN to change their plans[10] and have demanded ICANN to sort this problem out with ANA board members.[11]
Moreover, ANA has recently started a campaign to educate everyone about flaws in the plan of proposed TLD program. However Jim Prendergast, a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with ICANN throughout the development of policy. Further ICANN has proposed this program to help prevent cyber squatting and fraud rather than to let it increase.[12]
CRIDO
Eighty-Seven companies from ANA have created a group and have named it as Coalition for Responsible Internet Domain Oversight - CRIDO. The main focus of this group is to fight ICANN's new gTLD program so that brand owners can be saved of its harmful effects. All the details of this group's activities can be found on its official website. Some major companies are members of CRIDO, including Coca Cola, Smasung, HP, P&G and Dell. The complete list of supporting companies can be seen here.[13]
School of Marketing
To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes the courses on Fundamentals of Marketing, New Product Development, Aligning Marketing to Sales, Advanced Strategic Marketing, Integrated Marketing, Communications Media Strategy, Social Media Digital Marketing, Customer Centricity, Brand Management and Fundamentals Building Brand Equity Advertising Financial Management Optimizing Agency Relations [14]
Events
Besides organizing several events and conferences, ANA also participates in industry events. Some of these events are:
- The Strategic Indirect Corporate Sourcing & Procurement Conference held on July 27, 2011.
- ANA Digital & Social Media Conference, July 14, 2011
- ANA Advertising Financial Management Conference, held from 1st to 4th May 2011.
- Law and Public Policy Conference on 15-16 March 2011.
A complete list of conferences and webinars by ANA can be seen here.
External Links
- Complete list of officers.