.schaeffler
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 232 - Schaeffler Technologies AG & Co. KG |
More information: 
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.schaeffler is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Schaeffler Technologies AG & Co. KG.[1]
Application Details
The following is excerpted from application response to question #18:
"Schaeffler has a history in world-class engineering and manufacturing for more than 100 years and has been founded according to the company register in 1946. Schaeffler with its product brands INA, FAG and LuK is a world leading developer and manufacturer of rolling bearings, plain bearings and linear systems as well as a renowned worldwide supplier to the automotive industry of high-precision products, components and systems for everything that moves: engines, transmissions, powertrains and chassis applications; machines, equipment, vehicles as well as in aviation and aerospace applications.
Schaeffler stands for exceptional customer focus, innovative ability and the highest possible level of quality. Sales of over 10.7 billion EURO were generated at over 180 locations in more than 50 countries in 2011. With around 74,000 employees worldwide, Schaeffler is one of the largest German and European industrial companies in family ownership.
The company has its registered office and principal place of business in Herzogenaurach, Germany. The duration of the company is not restricted to a certain period. The objective of the company is the development, production and sale of high-precision products, components and systems as laid out above.
Schaeffler is applying for the .schaeffler top-level domain with the following mission and purpose:
The .schaeffler top-level domain is intended to serve the needs its community and to benefit its community in terms of (a) differentiating, protecting and expanding its brand, (b) promoting its brand to the public and stakeholders, and (c) creating added value for its brand by enhanced consumer trust and reliability in the digital space.
The .schaeffler top-level domain has the purpose to supports the goals of Schaeffler in becoming the number one brand for high-precision products, components and systems through continuous growth and by developing innovative products, positioning the company as a highly attractive employer and delivering an excellent brand experience.
Schaeffler hereby states that according to Specification 9 Para. 6 in the New gTLD Agreement
(i) all domain names in the .schaeffler top-level domain will be registered to, and maintained by, Schaeffler for its own exclusive use,
(ii) Schaeffler will not sell, distribute or transfer control or use of any registrations in the .schaeffler top-level domain to any third party that is not an Affiliate of Schaeffler, and
(iii) the application of the Code of Conduct to the .schaeffler top-level domain is not necessary to protect the public interest."[2]