.goog

Status:	Proposed
Manager:	Google
Registry Provider:	Google
Type:	Brand TLD
More information:

.goog is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Google (Charleston Road Registry Inc.).

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission of the proposed gTLD, .goog, is to make the worldʹs information universally accessible and useful through the streamlined provision of Google services. The purpose of the proposed gTLD is to provide a dedicated Internet space in which Google can continue to innovate on its Internet offerings. Specifically, the new gTLD will augment Googleʹs offerings through existing registries, provide Google with greater ability to categorize its present online locations around the world, and provide a more recognizable, branded, trusted web space to both the general Internet population and Google employees.

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Charleston Road Registry believes that given its intended use by Google, the .goog gTLD will best add value to the gTLD space by remaining completely closed for the sole use of Google.

Second-level domain names within the proposed gTLD are intended for registration and use by Google only, and domain names under the new gTLD will not be available to the general public for purchase, sale, or registration. As such, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct as Google is intended to be the sole registrar and registrant."