.pru
| Status: | Proposed |
| Registry Provider: | Neustar |
| Type: | Brand TLD |
| Priority #: | 821 - Prudential Financial, Inc. |
More information: 
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.pru is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Prudential Financial, Inc.[1]
Application Details[edit | edit source]
The following is excerpted from the applicant's response to question #18:
"The purpose of Applicant’s new TLD is to create a closed branded TLD to enhance the security, stability, and recognition of Applicant’s websites and the Internet communications of Applicant’s worldwide employees and business operations groups. In doing so, Applicant will improve its interactions both within the company and with external customers and consumers. Applicant is a world leader in the fields of insurance, investments, retirement, annuities and employee benefits. As such, its customers expect it to be on the cutting edge of technology when it comes to Internet security, data privacy, and brand protection. By operating a closed TLD, Applicant expects to ensure that the associated URLs and email addresses are recognized as owned and controlled by Applicant, and are secure and reliable.'[2]
References[edit | edit source]
- ↑ Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- ↑ Application Download, gTLDresult.ICANN.org Retrieved 20 Feb 2013