.foodnetwork

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
Priority #:	1167 - Lifestyle Domain Holdings, Inc.
More information:

.foodnetwork is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Lifestyle Domain Holdings, Inc.

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission of .foodnetwork is to provide diverse internet users an enhanced online experience through high quality programming, content, information and authentic connected experiences centered on cooking, restaurants, food, kitchen, home life, lifestyle, and other related concepts, topics and activities. .foodnetwork will be a Scripps Networks Interactive, Inc., (“SNI”) branded top level domain and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, information, social media, shopping and lifestyle opportunities found on the .foodnetwork branded top level domain is authentic, genuine, safe and secure and affiliated with SNI’s Food Network brand (“Food Network”)."