.globo

Status:	Proposed
Registry Provider:	NIC.br
Type:	Brand TLD
More information:

.globo is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Globo Comunicação e Participações S.A.

Application Details

The following is the applicant's excerpted response to question #18:

"Our name translates what we are, a communication organization with global coverage which believes in culture, entertainment and journalism as a group of activities that produces a first source of knowledge about facts and people, whether simple or complex, turning the news into a form of capturing the reality. Globo is also one of the worldʹs biggest media conglomerates which has the trust of millions of people whose consume information generated in Globoʹs communication channels platform. Our TV shows are composed by 90% of our own contents and we cover 98,44% of the Brazilian territory. We also have the world record of soap operas production with 2.500 hours a year. In addition to the TV channel, our strongest communication channel, the group is composed by producing movies and miniseries (Globo Filmes), record company (Som Livre), internet and content provider (Globo.com), brand licensing (Globo Marcas), radio broadcasting (Sistema Globo de Rádio) and publishing house (Editora Globo). Working in various communication segments and with the national and international influence of our group, nothing more natural than have our own generic top level domain that will consolidate our image as one of the world’s most important media groups. We also have the objective to aggregate innovation to our brand and bring trust to all contents produced by Globo. We are Globo and now we want the world to get to know our new house on the internet.

18(b). How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

The .globo domain will be specific created to concentrate all contents generated by Organizações Globo. In this first transaction moment the focus will be the Globo TV and Globo.com, but in the mid-term all contents from a Globo brand will be under .globo domain. We will create a new Globo house on the internet! As today, we will produce specific contents for the digital channel and adapt our wide content range to the internet. In this way Globo will attest the content origin under .globo avoiding cybersquat⁄cybersquatting and frauds. We also wish to have a competitive advantage front of our competitors with the ultimate goal to be the first domain name for news and entertainment on the internet in Brazil. The .globo domain management will be in charge of Organizações Globo and private individuals wonʹt be allowed to registering.

18(c). What operating rules will you adopt to eliminate or minimize social costs?

.globo will be a brand TLD and have a closed registry model operated by Organizações Globo. Private individuals wonʹt be allowed to request or registry a .globo domain unless the domain is delegated solely and exclusively by Organizações Globo by exception. These exception cases will be studied individually and defined according to the domain owner interest. There wonʹt have any economic cost for internal registration (channels related or part of Organizações Globo). Cases of exception will be decided individually as described above. After a domain delegation the internal company or department will have the full responsibility of contents published in its domain and Organizações Globo reserve itself the right to revoke usage rights in case of policy infringement or justice decision independent of the expiration date."

Top-Level Domain