.alcon
| Status: | Proposed |
| Registry Provider: | Neustar |
| Type: | Brand TLD |
| Priority #: | 1483 - Alcon Laboratories, Inc. |
More information: 
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.alcon is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Alcon Laboratories, Inc.[1]
Application Details
The following is excerpted from the applicant's response to question # 18:
"i. Applicant is the global leader in eye care, offering the widest spectrum of eye care products in Surgical, Pharmaceutical, and Vision Care across 180 markets and in 75 countries. ALCON is Alcon’s most recognized brand with worldwide recognition. The. The proposed gTLD aims at consolidating the reputation of the Applicant’s brand and providing a unique and easily recognizable and verifiable and trustworthy access point for consumers and others located throughout the world.
ii. It is envisioned that the .alcon gTLD will be of general benefit to consumers and Internet users and others and that it will provide a single verifiable and trustworthy source for stakeholders to provide, and Internet users to access information regarding the products and services and other activities of Alcon in a secure and safe Internet environment under the sole control of Alcon. This will provide stakeholders with the means of providing information directly to consumers from a single platform and will provide consumers with the ability to connect to a single platform for trustworthy information regarding Alcon. It will also assist in avoiding consumer confusion with third parties and in the prevention of piracy and counterfeit and unfair marketing practices or false advertising relating to Alcon branded products and services. It will provide a single authoritative worldwide source that will eliminate possible confusion and eliminate the “clutter” as to other websites incorporating the term Alcon that may exist throughout the world[.]"[2]