.企业
| Status: | Proposed |
| Language: | Chinese (Hans/Simplified) |
| Translates to: | enterprise, firm, company |
| Manager: | Donuts |
| Registry Provider: | Demand Media |
| Type: | IDN gTLD |
| Category: | Commerce |
| Priority #: | 81 |
More information: 
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.企业 is an IDN gTLD being proposed in ICANN's New gTLD Program. The applicant is Donuts (Dash McCook, LLC).[1]
.企业 是一个国际化通用顶级域名。该域名已被ICANN 纳入新通用顶级域名计划。申请人是Donuts (Dash McCook, LLC) 有限责任公司。
Application Details[edit | edit source]
Excerpted from applicant response to question #18 in TLD application:
"THE CHINESE CHARACTER STRING FOR .ENTERPRISE
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.
This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.
Broadly speaking, this TLD reflects the Mandarin word for ENTERPRISE for companies and businesses. It will be very attractive to the organizations that operate businesses worldwide and that cater to millions of diverse Mandarin-speaking individuals. This highly inclusive TLD will be appealing to virtually any registrant worldwide that markets to Mandarin-speaking consumers, and would be operated in a highly secure manner.
DONUTS’ APPROACH TO PROTECTIONS No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.
We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.
By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents."[2]
申请细节[edit | edit source]
【.企业】是一个通用顶级域名，其下的二级域名将吸引各领域的互联网用户。将此域名大范围的对用户开放是与新顶级域名扩展计划向匹配的，同时也符合ICANN “互联网参与度最大化”的目标。Donuts公司相信，在一个开放的互联网空间，我们将鼓励对域名注册工作更大的包容。为了避免对合法注册者利益的损害，在身份认证的前提下，Donuts不会人为否决对通用顶级域名的使用。
大致说来，该顶级域名在中文中含有企业，公司以及生意的意思。这对那些在全球范围内有商业项目，或为大量中文使用者提供服务的组织来说极具吸引力。同时，该域名的运作将在极高的安全措施下进行。
Donuts公司通过对安全保护机制的运用，将使【.企业】的用户获得比其他顶级域名更安全的网络空间。该公司不仅将致力于将域名名下欺诈事件的发生率维持在比其他域名更低的水平，还将在内部逐步降低类似事件的发生率。