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.fit

From ICANNWiki
Revision as of 23:54, 13 November 2017 by Simoncousins (talk | contribs)
Status: Active
Date Implemented: 29 April 2015
Type: Generic
Category: Health
Website: mmx.co
Priority #: 936 - Famous Four Media (Platinum Registry Limited)
1336 - Minds + Machines

More information:

.fit is an active TLD in ICANN's New gTLD Program. Minds + Machines manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 06 January, 2015.[1]. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. [2]


Intended Use[edit | edit source]

.Fit is an generic top-level domain targeted to the fitness industry including gyms, fitness clothing brands, supplement manufacturers, personal trainers, equipment vendors, and other fitness-related companies and enthusiasts.

Delegation Status[edit | edit source]

Notable Users[edit | edit source]

A .fit domain name, the best way to quickly connect your brand to the global fitness community. Whether you’re a gym, a fitness clothing brand, a supplement maker, a personal trainer, an equipment vendor or any other company in the fitness market, a .fit domain offers you a short, memorable way of linking your brand with the one thing all of your customers want: being fit.

.Fit domain names are the easiest way to give your web presence an immediate, hip, and unique branding upgrade.

Applicants[edit | edit source]

Top Level Domain Holdings Ltd., .fit is one of the 68 applications that has filed for on its own behalf. Its wholly-owned subsidiary Minds + Machines will provide back-end registry solutions.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants[edit | edit source]

Famous Four Media withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and TLDH.[4][5]

References[edit | edit source]