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.fit

From ICANNWiki
Status: Active
Date Implemented: 29 April 2015
Type: Generic
Category: Health
Website: mmx.co
Priority #: 936 - Famous Four Media (Platinum Registry Limited)
1336 - Minds + Machines

More information:

.fit is an active TLD in ICANN's New gTLD Program. MMX, also known as Minds + Machines, manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 06 January, 2015.[1]. General Availability, (on a first come, first serve basis) for the TLD began on 29 April 2015. [2]


Intended Use[edit | edit source]

.fit is a generic top-level domain targeted to the fitness industry including gyms, fitness clothing brands, supplement manufacturers, personal trainers, equipment vendors, and other fitness-related companies and enthusiasts.

Delegation Status[edit | edit source]

.fit was delegated to the Root Zone on 06 January, 2015.[1]. General Availability for the TLD began on 29 April 2015. [2]

Notable Users[edit | edit source]

The .fit top-level domain name, is available to all who want to identify themselves as part of the fitness community, allowing them to quickly connect their brand to the global fitness community.

.fit domain names are open to all, with no restrictions.

Applicants[edit | edit source]

MMX, also known as Minds + Machines, successfully applied for and was awarded .fit on 7 November 2014. This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants[edit | edit source]

Famous Four Media withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and MMX.[3][4]

References[edit | edit source]