.诺基亚

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Revision as of 02:03, 31 March 2013 by Summerfang (talk | contribs) (申请细节)
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Status: Proposed
Language: Chinese (Hans/Simplified)
Translates to: "Nokia"
Manager: Nokia Corporation
Registry Provider: Afilias
Type: IDN Brand TLD
Priority #: 77

.诺基亚 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Nokia Corporation.[1]

.诺基亚 是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为诺基亚公司。

Application Details

Excerpted from applicant response to question #18 in TLD application:

"Nokia has been the market leader in China for over seven years. Currently, over 250 million Chinese people use Nokia devices. In 2010 alone, Nokia sold 82.5 million devices in the Greater China area. In August 2011, Superbrands, the world’s leading independent arbiter of brands, announced that Nokia is the leading brand in China, according to its ‘China 2011 – Consumer Top 50 Brands’ survey. The survey of over 2,000 brand preferences is the largest to date in China, and one of the only to evaluate companies based on consumer brand preference, rather than brand valuation. Since Nokia first came to China in 1985, it has also aspired to be a leading corporate citizen in all its areas of operation. Focusing on many long-term sustainability projects, Nokia has played an integral role in contributing to youth education and environmental protection. In 2005, Nokia began its Green Box Take-Back Program, which is currently the largest voluntary mobile phone recycling scheme in China. On the education front, the Nokia initiated “Hand-in-Hand” CSR project has led to more than 110,000 children in the most remote regions of China getting a better start in life through improved access to education and medical care. Nokia is the world’s leading manufacturer of mobile devices. More than 1.3 billion people across 160 countries connect using a Nokia device, from voice optimised mobile phones to the latest Internet connected smart phones In 2011, Nokia sold 417 million devices, reported net sales of €38.7 billion and invested €5.6 billion across R&D centres in 16 countries. Nokia supports ICANN’s goals of introducing innovation and competition to the DNS without compromising security or stability. Nokia has been an active participant in the ICANN community since its formation. It has been represented on the ICANN Board and has also contributed to Policy Development through the Business Constituency, the Intellectual Property Constituency, several Working Groups and initiatives focussed on security and stability. Nokia was also a founding member of the .mobi gTLD registry. Nokia plans to leverage its prior knowledge of registry creation and governance in operating any new gTLD.

[..]

To support these goals, the .诺基亚 gTLD registry is being designed to operate as a Single Entity Registry with all domains owned by Nokia Corporation. It will be closed to third parties with no association with Nokia. Domains will only be allocated for the use of Nokia Corporation or its affiliates, to support group’s commercial objectives."[2]

申请细节

过去7年多,诺基亚在中国市场一直处于领先地位。目前诺基亚在中国有超过2.5亿用户。单2010年,诺基亚公司在大中国地区就售出超过8250万部移动通讯设备。2011年8月,Superbrands公司(著名独立性品牌评估方)宣布诺基亚在中国为领先品牌。

诺基亚于1985年进入中国市场并立意成为中国通讯行业内领军企业。2005年,诺基亚启动了绿盒子回收计划(Green Box Take-Back Program),这一计划直到今天依然是全中国最大的移动电话自愿回收项目。在教育方面,诺基亚启动了“手拉手”企业社会责任(CSR)项目,帮助中国偏远地区超过11万儿童提高生活和所接受教育的质量以及提供医疗保健服务。

诺基亚是全球主要移动通讯设备制造商之一。全球有160个国家的13亿用户使用诺基亚生产的通讯设备。2011年,诺基亚在全球范围内销售超过4.17亿台设备,净销售额为387亿欧元并通过其研发中心(R&D center)在全球16个国家投资56亿欧元。诺基亚一直对ICANN 创新及良性竞争的运行宗旨表示大力支持。诺基亚本身也一直都是ICANN 社区的活跃成员。公司曾出席ICANN 董事会且对ICANN 的各项政策发展有所贡献。诺基亚同时还是通用顶级域名.mobi的资金成员之一。诺基亚计划利用自身在域名注册方面的经验和优势给域名创造及管理提供帮助。

为了支撑这一目标,【.诺基亚】的域名注册商一直着力于设计一个单一实体注册(Single Entity Registry)机制并将其运用于诺基亚所有的域名。该注册机制将不会对与诺基亚无任何关联的第三方开放。域名将只提供给诺基亚公司及其下属机构并用于公司的各种商业目的。

References