.飞利浦

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Status: Proposed
Language: Chinese (Hani)
Translates to: Philips
Manager: Philips
Registry Provider: ARI Registry Services
Type: IDN Brand TLD
Priority #: 55

.飞利浦 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Koninklijke Philips Electronics N.V.[1]

.飞利浦 是一个国际化品牌顶级域名。该域名已被纳入ICANN 的新通用顶级域名计划。申请人为皇家菲利浦电子有限公司。

Application Details

Excerpted from response to question #18 in TLD application:

"PHILIPS is the Applicant’s most recognized brand, having international exposure. The Applicant is one of the world’s largest diversified companies. In China, the Applicant is using飞利浦as its trademark. The Group has one of the largest international networks with a presence in more than 100 countries, and counts with more than 115,000 employees. The Applicant has key positions in its three core businesses: Healthcare, Lighting and Consumer Lifestyle. The Applicant’s Group is present in geographically diverse markets, and its operations are spread all over the world. The proposed gTLD aims at consolidating the reputation of the Applicant’s brand in China;

From the Applicant’s perspective, .飞利浦will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .飞利浦top-level domain will be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .飞利浦and⁄or the affiliation between the Registry Operator and the TLD. Furthermore, the飞利浦 TLD can serve as powerful tools for broadening the Internetʹs capacity and accessibility and may help develop awareness in China of distinguishing conterfeit from the genuine products and services from the Applicant;

[..]

Given the fact that the Applicant is a company that is established in the Netherlands, it is subject to both national and European privacy and data protection rules and practices, with which the Applicant will comply. The Applicant’s Group was founded in 1891 by Gerard Philips and his father Frederik as a family business. Philips & Co. started in a modest factory building in Eindhoven (Netherlands) with the production of carbon-filament lamps and other electro-technical products. The Applicant has been trading under the PHILIPS brand ever since, and later under the PHILIPS domain name (philips.com) and 飞利浦 brand. Since its establishment, the Applicant has become a major player at international level, with a worldwide reputation. In 2004, it was ranked by Dow Jones as No. 1 for sustainability in the cyclical goods market for the second year in a row. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the (gradual) move from the Group’s philips.cn domain name to the .飞利浦 TLD[.]"[2]

申请细节

飞利浦(PHILIPS)是飞利浦公司最具有国际认知度的品牌,公司本身也是国际上最具产品多样性的企业之一。在中国,飞利浦公司使用“飞利浦”作为商标。集团拥有世界上最广泛的市场网络之一,包括超过100个国家的11.5万名员工。该公司重心主要在医疗保健,照明,以及消费者生活形态三方面。【.飞利浦】这一顶级域名将用于巩固加强品牌在中国的知名度。

申请人预计,【.飞利浦】将在现有命名空间中获得很高的认知度。该顶级域名将为飞利浦及其附属机构扩宽网络市场并增强其在线操作性。另外,该顶级域名的投入使用将帮助品牌在中国提升其消费者辨认原真产品及市场仿品的能力。

由于飞利浦成立于荷兰,公司将遵守荷兰国内及欧洲的隐私及数据保护条例和规范。自1891年成立以来,飞利浦公司就以“PHILIP”这一品牌进行贸易活动。之后 Philip.com 及“飞利浦”中文品牌投入使用。公司一直在国际市场有一席之地,并保持着很高的国际声誉。2004年,飞利浦公司被道琼斯(Dow Jones)连续第二年评为最具有市场连贯性的品牌。飞利浦公司将通过不同方式保留及获得新老用户,访问者及参股人对【.飞利浦】这一新域名的注意力。

References