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There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit Freshnews.com]</ref>
 
There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit Freshnews.com]</ref>
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Google has been using its .co, g.co, as an internal link shortener. It apparently paid 7 figures for the domain, which it acquired in July, 2011. The first reported uses of the g.co shortener was for internal links within its Google Maps features; they hope the new space will assure customers of the safety and security of their links.<ref>[http://www.elliotsblog.com/google-now-using-g-co-on-maps-0712 Google Now Using G.co on Maps, ElliottsBlog.com]</ref>
    
==Launch==
 
==Launch==