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→Publicity
===Publicity===
===Publicity===
The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref>[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm]</ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl";<ref>[http://sullysblog.com/Lori-Anne-Wardi Sullysblog]</ref> the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml CBS News]</ref>
The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref>[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm]</ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl";<ref>[http://sullysblog.com/Lori-Anne-Wardi Sullysblog]</ref> the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml CBS News]</ref> She later acknowledged that the ads featured her face superimposed onto a model's body.<ref>[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ GoDaddy to Advertise .Co At the Super Bowl, DomainIncite.com]</ref>
.co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.<ref>[http://www.prweb.com/releases/network-solutions/online-contest/prweb4006484.htm PRWeb.com]</ref> The winner was [[RentCycle]].<ref>[http://pitch.co/ Pitch.co]</ref>
.co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.<ref>[http://www.prweb.com/releases/network-solutions/online-contest/prweb4006484.htm PRWeb.com]</ref> The winner was [[RentCycle]].<ref>[http://pitch.co/ Pitch.co]</ref>
For a second year in a row, it was announced that [[GoDaddy]] would highlight .co extensions with its traditionally risqué Super Bowl ads. The two ads were pre-approved by NBC to be broadcast during the 2012 event.<ref>[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ Go Daddy to Advertise .Co At The Super Bowl, DomainIncite.com]</ref>
===Famous Registrants===
===Famous Registrants===
It was widely reported when a one-letter .co domain name, www.e.co, was sold for $81,000 by [[Sedo]]. The domain auction benefited charity and was won by [[Lonnie Borck]] of [[B52 Media]], and [[Uri Kerbel]] from [[Bookmarks.com]].<ref>[http://techcrunch.com/2010/06/10/b52-media-bookmarks-com-buy-single-letter-domain-e-co-for-81000/ Tech Crunch]</ref>The sale was held as a charity benefit.<ref>[http://www.ecorazzi.com/2010/06/11/e-co-domain-sells-for-80k-benefits-charity/ Ecorazzi.com]</ref>
It was widely reported when a one-letter .co domain name, www.e.co, was sold for $81,000 by [[Sedo]]. The domain auction benefited charity and was won by [[Lonnie Borck]] of [[B52 Media]], and [[Uri Kerbel]] from [[Bookmarks.com]].<ref>[http://techcrunch.com/2010/06/10/b52-media-bookmarks-com-buy-single-letter-domain-e-co-for-81000/ Tech Crunch]</ref>The sale was held as a charity benefit.<ref>[http://www.ecorazzi.com/2010/06/11/e-co-domain-sells-for-80k-benefits-charity/ Ecorazzi.com]</ref>