Changes

===Publicity===

===Publicity===

The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref>[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm]</ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl";<ref>[http://sullysblog.com/Lori-Anne-Wardi Sullysblog]</ref> the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml CBS News]</ref> She later acknowledged  that the ads featured her face superimposed onto a model's body.<ref>[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ GoDaddy to Advertise .Co At the Super Bowl, DomainIncite.com]</ref>

The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref>[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm]</ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unvieling of the new ".co girl";<ref>[http://sullysblog.com/Lori-Anne-Wardi Sullysblog]</ref> the ad later surprised audiences by featuring the not-so-girly, Joan Rivers, as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml CBS News]</ref> She later acknowledged  that the ads featured her face superimposed onto a model's body.<ref>[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ GoDaddy to Advertise .Co At the Super Bowl, DomainIncite.com]</ref> Co Internet later noted that the airing of the ads triggered a record-breaking surge in Internet traffic and boost in .CO domain name registrations within minutes of airing.<ref>[http://www.cointernet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Super Bowl Sunday Here we COme, CoInternet.co/blog]</ref>

.co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.<ref>[http://www.prweb.com/releases/network-solutions/online-contest/prweb4006484.htm PRWeb.com]</ref> The winner was [[RentCycle]].<ref>[http://pitch.co/ Pitch.co]</ref>

.co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.<ref>[http://www.prweb.com/releases/network-solutions/online-contest/prweb4006484.htm PRWeb.com]</ref> The winner was [[RentCycle]].<ref>[http://pitch.co/ Pitch.co]</ref>