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'''Excerpted from response to Question 18:'''<br>
 
'''Excerpted from response to Question 18:'''<br>
 
"What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
 
"What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?
Amazon values the opportunity to be one of the first companies to own a gTLD.  A .AUTHOR registry will:
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Amazon values the opportunity to be one of the first companies to own a gTLD.  A .AUTHOR registry will:<br>
• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.  
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• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.<br>
• Provide Amazon a further platform for innovation.  
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• Provide Amazon a further platform for innovation. <br>
• Enable Amazon to protect its intellectual property rights.
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• Enable Amazon to protect its intellectual property rights.<br>
 
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<br>
What goals does your proposed gTLD have in terms of user experience?
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''What goals does your proposed gTLD have in terms of user experience?''<br>
 
Amazon intends for its new .AUTHOR gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.  
 
Amazon intends for its new .AUTHOR gTLD to provide a unique and dedicated platform for stable and secure online communication and interaction.  
 
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Provide a complete description of the applicant’s intended registration policies in support of the goals above
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''Provide a complete description of the applicant’s intended registration policies in support of the goals above''<br>
 
Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy.  The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .AUTHOR domain name, and (iii) the dispute resolution policies for the .AUTHOR gTLD.  Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.  
 
Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy.  The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .AUTHOR domain name, and (iii) the dispute resolution policies for the .AUTHOR gTLD.  Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.  
 
Registration of a domain name in the .AUTHOR registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration.  All domains in the .AUTHOR registry will remain the property of Amazon.
 
Registration of a domain name in the .AUTHOR registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration.  All domains in the .AUTHOR registry will remain the property of Amazon.

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