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Line 17: − − ===Positioning Statement=== − .Beer web addresses bring together brewers, beer buffs, and brands from all over the world in celebration of the world’s greatest beverage. − − ===Benefits=== − Whether you’re a humble home brewer or the marketing manager at a multinational, upgrading your website to a .beer URL will quickly convey to your fans that you’re serious and passionate about beer. And having .beer in your domain ensures that new customers who stumble across your site will instantly connect your brand with beer.
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'''.beer''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] (TLDH) was the applicant and is now the [[Registry Operator]], and it is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref><ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 2 June 2014</ref>
'''.beer''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] (TLDH) was the applicant and is now the [[Registry Operator]], and it is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref><ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 2 June 2014</ref>
==Delegation and Availability==
==Delegation and Availability==